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Press: IROC Expands His Hip-Hop Empire With Paranormal Thriller "Blood Ink"

Press: Phoenix New Times

Twenty-five years ago, the Phoenix hip-hop scene was virtually nonexistent. That's when Irin Daniels -- taking the name IROC -- got involved, and since that time, he's become one of the most respected hip-hop entities in Arizona. If you have had any semblance of a hip-hop career in this state, there's a very good chance you've heard of the man. He formerly managed the G.O.O.D. Music-affiliated hit maker Lifted (producer of last year's smash hit "Mercy " by Kanye West) and has released his own critically acclaimed projects, including his album as Roca Dolla, Roca Is a Classic.
Now, IROC plans on applying his golden touch to a new hip-hop-inspired film, Blood Ink. "I think this will be one of the biggest projects to ever come out Arizona, especially one that revolves around the hip-hop community," IROC says.

Produced by his own production company, Marmera Films -- which has worked with 2 Chainz, Cory Guns, Los, Lil' Flip, Compton Menace from Black Wall Street, Willy Northpole, Mike Millz, and Juice, and more -- IROC describes the film as a "paranormal Crash."

"The plot of Blood Ink revolves around this tattoo artist who is murdered while giving these cats a tattoo," he says. "It's also simultaneously about other people's lives, and really plays into the idea of six degrees of separation. There are several people and plot lines happening throughout the movie, and over time, all of the stories intersect."

The film crew is massive: IROC estimates more than 500 people in Arizona have worked on it. Blood Ink is nearly complete, and after some limited showings in Arizona...


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